IMAGINE

A company is a living creature with an instinct for self-preservation, but above all it has a fondness for growth, for developing its abilities and human, physical and intellectual capacities. This living creature has its own history, an evolution, that sometimes involves making important decisions and to tackle them it often has to use its imagination. This ability enables the company to look further afield, to new scenarios which exploit the experience and stability built up over the years in order to move towards spaces that can only be created with a keen imagination.
LOMBARDO imagined that its in-depth experience in the world of lighting could be applied to different fields compared with the traditional ones, that it could speak out to new customers and satisfy real requirements that had never before been dealt with by the company’s brand name.…

DESIGN

The creation of LINEAVENTI has followed a precise evolution, verifying, by means of an organized process of market research, the interest in and the feelings and attention towards new items, testing them on the field and satisfying a need which LOMBARDO realized it was able to answer in the ways and within the times requested by the market.

CREATE

Il progetto è uno dei momenti di maggior fascino nella vita di ognuno, e il suo compimento è qualcosa di unico, l’anello di congiunzione fra l’immaginazione e la realtà.
LOMBARDO ha dato vita a una nuova “geografia integrata” dei suoi marchi per ribadire il valore del capitale di esperienza sul lato di LOMBARDO e consolidare la relazione aperta con nuovi mercati sul lato di LINEAVENTI. Per dare corso a un’intuizione che da radici profonde è stata capace di spingersi in modo coerente verso nuovi ambiziosi obiettivi.